Advertising disposition and planning
The 'Media Planner' module was developed for coordinating advertising services for one or more radio stations. The module is geared towards the advertising departments of small to medium-sized regional radio stations with a clear company structure. The Media Planner module is deeply integrated into the DIGISPOT II system for broadcast automation, which allows the use of a single Media DB (DS-DB01) (without import and export operations) for storing ads and media schedules and a single administration system (DSM-048), if installed. It allows analysis of broadcast reports for automatic ad placement. The main advantage of the Media Planner module lies in the principle of ad scheduling, which allows free choice of time intervals for planning. In general, the Media Planner module offers more precise targeting based on broadcast time and ad sales and provides, in addition to conflict resolution methods, also offers a schedule planning.
The Media Planner module includes a set of the most needed functions to support the workflow of a radio station's advertising department:
- Mediation between the sales manager and the advertiser.
- Compiling and finalizing media plans in the different departments of the radio station and the advertiser.
- Calculating the media plan price.
- Automatic placement of the advertiser's commercials in the broadcast schedule.
- Generating reports for the management of the radio station and the advertiser.
The Media Planner module supports a variety of broadcast plan rates (the price of an ad can be adjusted based on the time of day or the day of the week; different settings for federal and other holidays are provided), allowing the use of manual or automatic discounts or profit margins. The module lets you define user rights in the system according to the workflow (if the DSM-048 administration system is installed). For example, each advertiser could be assigned to a specific sales manager, and their ad media plans could only be edited by a user who has the right to do so. A series of media plan approvals makes it easier for the advertising department to follow the established workflow.
If you have any questions about our offers or other requests, please feel free to use our contact form.
We will contact you immediately. Or you can simply give us a call!
